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Marketing Assignment Product The product I am going to design and develop is a brand extension of REEBOK. I am going to design and develop a REEBOK. Mini-disc player. It will aim at 18-26 year olds. I have chosen this certain age group because of the research carried out. From my research I can conclude that the age groups are interested in owning a mini disk player because of many reasons e.g. style, size, price etc. I have chosen REEBOK. because they are quite popular among the target market I have chosen to aim. REEBOK are among one the well known brands in the world, shortly after NIKE. Consumers are interested to REEBOK products because of their designs, quality and logs. Reeboks prices tend to be a little cheaper then their main competitors Nike, Adidas and Puma. You can see this from the research table below: LOGO PRICE Reebok  £25- £56 Nike  £46- £150 Puma  £28-  £60 Adidas  £35- £55 We can clearly see that Reebok set a price just below the main competitors, this is because they know consumers will want to buy products but still at a cheaper price and still have the satisfaction of buying a good brand name product. Brief history on Reebok Reebok's United Kingdom-based ancestor company was founded for one of the best reasons possible: athletes wanted to run faster. Therefore, in the 1890s, Joseph William Foster made some of the first known running shoes with spikes in them. By 1895, he was in business making shoes by hand for top runners; and before long his fledgling company, J.W. Foster and Sons developed an international clientele of distinguished athletes. In 1958, two of the founder's grandsons started a companion company that came to be known as Reebok, named for an African gazelle. In 1979, Paul Fireman, a partner in an outdoor sporting goods distributorship, spotted Reebok ® shoes at an international trade show. He negotiated for the North American distribution license and introduced three running shoes in the U.S. that year. At $60, they were the most expensive running shoes on the market. By 1981, Reebok's sales exceeded $1.5 million, but a dramatic move was planned for the next year. Reebok would introduce the first athletic shoe designed especially for women; a shoe for a hot new fitness exercise called aerobic dance. The shoe was called the Freestyleâ„ ¢, and with it Reebok anticipated and encouraged three major trends that transformed... ...to try and compete with these two companies there are a number of ways this could happen The factor of Place is not on such a large scale, the outlet is the shop and although products may be offered by post most of the transactions will take place at the shop. However, the customers must in a position in which to offer its services well and easily access the shop. For example, there must be plenty of car parking near by so that the customers can easily access the shop, it should be available to as many customers as possible. The different sorts of sales promotion are I could come up with, if I feel my product is not doing well are : 1. Buy one get one free - this can also be buy one and get something else free. 2. Discounts.- where products are reduced in an effort to sell more. 3. Competitions - used to get people interested in he shop and products. 4. Free gifts – another way to pursued people to buy products. 5. Product trials – allows people to try the products before they buy. 6. Point of sale displays – special displays to promote the products and gain customer awareness. Here is a detailed map of where I am going to place my MD for sale. Sony Centre: Argos: Dixon: